News  8 July 2021

Sage Sessions Online event highlights

On 7th July 2021, Sage hosted a free, virtual experience tailored to UK SMEs. The jam-packed event featured 5 keynote sessions presented by June Sarpong, including a fascinating chat with TV’s SAS: Who Dares Wins Jason Fox, a variety of on-demand content and the Sage Impact Award winners were announced.

Sage Sessions Online event highlights

What did I miss?

The first keynote of the day was ‘Competing on the world stage, Backing British Business’.

Business leaders came together to discuss our future, trends in innovation and talent, and insight into upcoming legislation.


  • Tony Danker, Director-General, CBI
  • Emma Jones CBE, Founder, Enterprise Nation
  • Paul Struthers, Managing Director, UKI, Sage

Next up was ‘Doing good and doing well, the magic of a purpose-led business’.


  • Amanda Cusdin, Chief People Officer, Sage
  • Arthur Kay, founder of Skyroom
  • Sam Watson-Jones, Founder, Small Robot Company

Having a purpose can drive business performance, make communities more prosperous, provide more job opportunities and champion diversity.

Next on the agenda was the Sage Impact Awards presented by Fearne Cotton and Paul Struthers. Celebrating accountants, bookkeepers and business owners who went above and beyond over the past year.

Congratulations to all the winners:

The 3rd keynote, ‘The future of work – how to win and retain the best teams ‘, commenced after a well-needed lunch break.


  • Tom Cheesewright, Applied Futurist
  • Aiofe Fitzmaurice, VP Organisation Design, Sage
  • Jess Ratty, Founder, The Cornwall Camper Company and Halo Marketing & PR Communications
  • Brandon Dean, Junior PR Executive, Halo Marketing & PR Communications

The penultimate keynote was ‘The future of finance – elevating the work of humans’.

This conversation led by financial thought leaders focused on how a future built on digitalisation and automation will lead to a hotbed of innovation, increased business velocity and will enable you to meet generational consumer demands.


  • Aaron Harris, CTO, Sage
  • Oliver Prill, CEO, Tide
  • Mike Psaras, GPMA Chartered Accountants

To finish this full day of insightful talks and discussions, June Sarpong interviewed TV’s SAS: Who Dares Wins Jason Fox about building resilience for long term success.

As well as this packed agenda there was also a series of sessions available on-demand including one on the Sage 200 product strategy and roadmap, and another focused on what manufacturing leaders need to consider when embarking on digital transformation.

Share this article  


Prosy Computing Ltd. has been acquired by Pinnacle. For any queries, please email

To read the press release in full please follow this link